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Professionals Offer Heroes Home Advantage Program

on July 18, 2017 - 1:15pm
Berkshire Hathaway HomeSales Associate Broker Mark Rochester
​Los Alamos Daily Post 

There are a lot of unsung heroes in Los Alamos. However, by participating in Heroes Home Advantage, ADV Insurance Agency Owner Vincent Marciano and Berkshire Hathaway HomeSales Associate Broker Mark Rochester are hoping to shine the spotlight on individuals who make significant contributions to the community.

ADV Insurance Agency Owner Vincent Marciano

Rochester’s and Marciano’s involvement in Heroes Home Advantage just started. According to a press release, they are providing a combination of cash back, credit and best rates when eligible individuals buy or sell a home in Los Alamos. Those who qualify for the program include:

Military personnel

  • Active duty
  • Veterans
  • Retired
  • Reservist
  • National guard

Law enforcement

  • Police officers
  • Prison guards
  • State troopers
  • County sheriff
  • Border patrol
  • Retired


  • Active
  • Retired
  • Volunteer  

Health Care Professional and First Responders

  • Doctors
  • Nurses
  • Technicians
  • EMTS
  • Home Health Aide
  • Ambulance
  • Dispatch
  • Teachers

Marciano said, Heroes Home Advantage is  “a real estate rebate program for those who protect, serve and care for our community.” He added, “It’s just a great opportunity to give back to local heroes.”

Rochester agreed. “It’s a way for us to give back to those responsible for the safety and wellbeing of the town.”

Marciano and Rochester are working to expand on the number of local entities participating in the program. A local attorney, lender, landscaper, engineer​, inspector and others are expected to join soon.

How the program works, the press release reports, is the individual sells or buys a home with a Heroes Home Advantage Realtor. The Realtor rewards the individual with a 25 percent rebate on his commission at closing.​

It is further stated in the press release that the program’s network of service providers would save participants even more money including:

  • Up to a $500 lender credit
  • An attorney fee credit of $100
  • Title fee best rates and closing gift (as allowable per state)
  • Homeowner’s Insurance best rates and closing gift (as allowable per state)
  • A discount of $25 or more off engineer’s inspections
  • A discount of $40 or more off chimney inspections
  • A discount of 15 percent or more off remodeling services
  • A discount of $10 off furnace/AC cleaning.

Marciano explained that Heroes Home Advantage was started by an individual in Rochester, New York, which is where Marciano is originally from. He worked with Rochester to produce a business plan and they decided to start providing the program’s services.

Rochester said the program could be very beneficial to local heroes who are homebuyers since Los Alamos is currently experiencing a seller’s market. The program gives both eligible buyers and sellers an advantage, he said. The qualifications for the eligibility are also very broad.  “It really covers a broad spectrum of individuals,” Rochester said. “We are all about giving back and being as altruistic as we can.”

To learn more about the program or how to receive its services, call or e-mail Rochester or Marciano. Rochester can be reached at 505.982.0300 or 505.690.2175. His e-mail address is Marciano can be reached at 505.662.8973. His e-mail address is