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Meow Wolf Sponsors 93rd Burning Of Zozobra Sept. 1

on August 21, 2017 - 8:26am
Collective Pays Tribute To Powerful Creative Spirit Of Santa Fe’s Own Original Burning Man. Courtesy photo
ART News:
SANTA FE  Popular Santa Fe-based arts collective Meow Wolf has announced a major sponsorship for this year's Burning Of Zozobra, the 93rd annual burn Friday, Sept. 1 of Labor Day Weekend. 
The Burning of Zozobra is a unique cultural extravaganza staged every year by the Kiwanis Club of Santa Fe on the Friday before Labor Day as an exciting and fiery kick-off to the historic Fiestas de Santa Fe, which at over 300 years is the oldest continual public celebration in the country.     
Zozobra, also known as Old Man Gloom, is the creation of Will Shuster, one of a group of artists known as the Cinco Pintores who made their way to New Mexico in the 1920s. Shuster’s creation first appeared in his backyard in 1924 as a six-foot puppet and over the years has grown to a towering 50-foot high marionette.
Zozobra is a dark and eerie character, part ghost and part monster, who was introduced publicly in Santa Fe Fiesta events in 1926. Since then, the people of Santa Fe, families and friends new and old have made their way every year to Fort Marcy Park, a few blocks from the historic Santa Fe Plaza, to view this truly one-of-a-kind pageant.

“Meow Wolf was founded in Santa Fe, it is where we are from, and Zozobra was one of the most influential things for those of us who grew up here,” said Vince Kadlubek, Meow Wolf Chief Executive Officer. “Zozobra is all about community, weirdness, ritual, artistry, and having a fantastic and maximal experience. We are cut from the same cloth. Meow Wolf feels like the latest in a long heritage that started with Shuster and his merry pranksters. We are excited to take the ride with Kiwanis and Zozobra as we head toward the 100 year anniversary.”

Meow Wolf, who published a popular article on Zozobra on their web site earlier this summer, will promote the event and ticket sales as well as provide sponsorship funds to help Kiwanis continue to take the event to its phenomenal place in the New Mexican and American folk art and live event landscape.

“The Kiwanis are thrilled to share our passion for Zozobra, Santa Fe’s 93-year-old icon, with Santa Fe’s art powerhouse Meow Wolf,” Ray Sandoval, Zozobra Event Committee Chair said. “A Zozobra-sized “Thank You” goes to Vince Kadlubek and Meow Wolf for their generous sponsorship. Meow Wolf's sponsorship ensures the endurance of a beloved Santa Fe tradition and at the same time supports the kids in our community. With Meow Wolf’s support and enthusiasm, 2017 will be a banner year for our historic tradition, the 93rd Burning of Zozobra.”

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