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Small Business Saturday Highlights Year-Round Impact Of Shopping Small

on November 21, 2017 - 7:36am
By JOHN M. GARCIA 
SBA’s New Mexico District Director
 
As the voice for our nation’s entrepreneurs, the U.S. Small Business Administration (SBA) celebrates all small businesses on a daily basis. 
 
When our small businesses do well, our communities do too. Therefore, as part of our annual tradition, I encourage you to join millions of Americans and “shop small” on Small Business Saturday, Nov. 25.
 
On the heels of Black Friday, shopping small is a concrete way to support small retailers – the same businesses that generate two of every three net new jobs, and deliver essential goods and services to America’s communities 365 days a year.
 
In New Mexico, small businesses account for nearly 96% of our businesses. They employ over 55% of our state’s private workforce. When you shop small, you are making an investment in the economic well-being of your local community.
 
Last year, there were 112 million consumers “shopping small” on Saturday, spending more than $15.4 billion. Surveys show that 72 percent of consumers said Small Business Saturday inspires them to “shop small” throughout the year and not just for the holidays. In addition, more than 60 percent of consumers state the main reason they support small businesses is because of their contributions to their own communities.
 
You can do your part with these five simple steps:
  1. If you are a business owner, make sure you’re prepared for the holiday shopping season by checking out helpful advice, and viewing SBA Administrator Linda McMahon’s YouTube video on the importance of Small Business Saturday, at http://www.sba.gov/saturday.
  2. If you’re a customer, commit to making at least one purchase from a locally-owned small business retailer.  Get to know the owner, and make your gift more meaningful by sharing their story as part of what you give your loved ones.
  3. After a day of shopping, you can continue to support small businesses by dining at your favorite small business restaurant, coffee shop or watering hole.
  4. Enjoy the experience.  Travel outside your comfort zone -- and away from your computer screen -- to discover an out-of-the ordinary shopping district with unique local stores. 
  5. Take part in Small Business Saturday on social media, using the hashtag #ShopSmall to amplify your support.  If you find a great small business retailer with one-of-a-kind products, Tweet or Facebook your find so others can enjoy it too.
 
I know I’ll be shopping small with my friends and family Saturday, Nov. 25. I encourage you to do the same – and remember that “shop small” refers to whom you buy from, and not how much you buy!
 
(John M. Garcia is the SBA’s New Mexico District Director overseeing all agency programs and services in New Mexico)

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