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'Live Exponentially' Has Died

on December 10, 2014 - 12:33am

Following weeks of public outcry through emails, telephone calls and letters to the editor expressing opposition, the Los Alamos County Council voted unanimously Tuesday night to scrap the tagline 'Live Exponentially'. Seated from left listening to community members speak out against the unpopular tagline at Tuesday's Council meeting, Councilors Fran Berting, Steven Girrens, David Izraelevitz, Chair Geoff Rodgers, Vice Chair Kristin Henderson and Pete Sheehey. Councilor Rick Reiss attended the meeting via telephone. Photo by Carol A. Clark/ladailypost.com

Community members wait in line to speak out about the 'Live Exponentially' tagline at Tuesday nught's meeing in Council Chambers. Photo by Carol A. Clark/ladailypost.com

Dave Fox of CB FOX addresses Council at Tuesday night's meeting encouraging them to continue searching for a new tagline. Members of the public line up behind Fox and wait for their turn to comment. Photo by Carol A. Clark/ladailypost.com

Nancy Partridge speaking as a private citizen, urges Council to consider the target audience in the process of determining branding. County Marketing Specialist Kelly Stewart, center, and Public Information Officer Julie Habiger are prepared to field questions from Council. Photo by Carol A. Clark/ladailypost.com

Los Alamos resident Wayne Hardie speaks against the 'Live Exponentially' tagline. County Marketing Specialist Kelly Stewart and Public Information Officer Julie Habiger are at right. Photo by Carol A. Clark/ladailypost.com

Former tourism and Visitor Centers Manager Mike Lippiatt during public comment Tuesday asks Council to do away with the 'Live Exponentially' tagline. Photo by Carol A. Clark/ladailypost.com

Community members and County staff wait for the next speaker to comment to council Tuesday night. Photo by Carol A. Clark/ladailypost.com


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