Skip directly to content

Governor Unveils TV Ad Warning Consequences Of Drunk Driving

on November 21, 2017 - 7:29am
SANTA FE  Nov. 17, Gov. Susana Martinez unveiled a new TV ad to fight DWI in New Mexico warning drivers of what could happen if they drive drunk.
Martinez also announced an increase in law enforcement presence on New Mexico’s roads and highways to crackdown on DWI and other dangerous driving habits throughout the holiday season.
“I will not stop fighting to end DWI in our state. It’s been a problem for too long and it is 100 percent preventable,” Martinez said. “It’s easy – make the decision not to drink and drive, every time.”
The new ad is available online here. It features a number of road signs warning drivers of the consequences of drunk driving – job loss, heartbreak, jail time, and death. Ultimately, a drunk driver pulls up to a sobriety checkpoint. The ads will play on TV and radio beginning next week.
“While there are many holiday celebrations and it might be tempting – you could ruin your life or someone else’s life. And we want everyone to get home to celebrate with their families this season,” DPS Secretary Scott Weaver said.
Martinez also announced the state’s Winter Superblitz to crackdown on dangerous driving behavior through the Holidays. Law enforcement across the state will have more officers on the roads to target DWI and other dangerous behaviors like distracted driving and not buckling up. Drivers can expect more DWI checkpoints, saturation patrols, and more officers on the road.
During last year’s Winter Superblitz, law enforcement across the state made 175 DWI arrests, 60 misdemeanor arrests, 19 felony arrests, 18 drug arrests, and apprehended 20 fugitives. They also made 48 seat belt citations, 41 child restraint citations, 14 cell phone citations, and 7 texting citations.
“It’s never okay to get behind the wheel drunk,” NMDOT Cabinet Secretary Tom Church said. “Make sure you have a plan – stay at your friend’s house, use a rideshare app, or call someone to pick you up. There are no excuses for driving drunk.”
Martinez has made fighting DWI a priority in her administration. Last year, Martinez enacted legislation that increased penalties against drunk drivers to some of the toughest in the region. The administration also launched a campaign aimed to stop servers and establishments from over-serving alcohol. In addition to the crackdown on DWI offender absconders, Martinez also announced a court monitoring program that placed citizens inside courtrooms in six counties to shed light on how DWI cases are handled.